Smart headband Muse received an investment of 9.5 million dollars . The $9.5 million investment was led by BDC Capital, Sonny Vu’s Alabaster and Export Development Canada. The new investment will be used to create a new subscription service.
Called the personal meditation assistant, Muse is also produced by Interaxon. It was launched in 2014 as an EEG, that is, an electroencephalogram device. The device, defined as a smart headband, converts users’ brain frequencies into digital signals. This band is basically designed to improve sleep quality. The main purpose of the company is to solve people’s problems such as stress and anxiety. In addition to measuring brain waves, the device also evaluates pulse and breathing rate. It works with a mobile phone app with calming sound effects such as rainforest, water sound.
Interest was intense in the Covid-19 pandemic
Especially after the Covid-19 pandemic, habits to strengthen metabolism as well as good living platforms to protect mental health came to the fore . In these difficult days when people are psychologically worn out, meditation practices have increased their popularity. The interest of consumers has increased the interest of investors in this field.
According to the information shared by the application analysis firm Sensor Tower, the Calm application, which is the most popular meditation application, was downloaded 3.9 million times in April 2020 alone. Headspace is in the second place of the list with 1.5 million downloads. In third place was Meditopia, a domestic enterprise that received an investment of 2.3 million euros in August last year. According to the shared information, Meditopia was downloaded 1.4 million times in April. The results of this research (as a reminder) were published in May 2020. In other words, it was the time when the pandemic was most uncertain, when the vaccine application had not become massive. This situation created a climate of panic and fear among the people.
In April, we published an article examining the native meditation app Meditopia . Meditopia, which received a significant investment of 60 million dollars in June 2020, includes many different categories such as breathing exercises, mindfulness meditation, meditation music, guided meditation, sleep meditation, morning meditation, meditation for anxiety, sleep music and sleep sounds. is located.