According to Reuters, Microsoft could buy Netflix. Even more so if the acquisition of Activision Blizzard fails.
Other than Apple, eventually, Netflix could be bought by Microsoft. It would be the umpteenth significant acquisition of the Redmond giant, already under scrutiny by regulators around the world for an attempt to take over Activision Blizzard.
For the moment there is absolutely nothing for sure. Just a suggestion relaunched by the analysts of the Reuters press agency, according to whom the idea has been tickling Satya Nadella, No. 1 of Microsoft for some time. Netflix, moreover, is in very deep difficulty: the value of its shares has collapsed by more than 70% since the beginning of 2022 and the latest moves – starting with the new subscription with advertising – are not giving the desired results.
Reuters’ hypothesis would only be strengthened by a failure of the acquisition of Activision Blizzard (to the contrary opinion of the antitrust): Netflix has a market capitalization of 128 billion dollars but also has far fewer points of contiguity with the cores Microsoft business. In short, it would be really difficult to get the message across that an acquisition that would mark the debut in a new market for Microsoft could penalize competition. After all, Microsoft (along with Google) has remained one of the few digital giants that does not have a subscription video-on-demand platform.